Authors
1 Faculty of Humanities and Social Sciences
2 Ph.D. Student, Faculty of Humanities and Social Sciences
Abstract
This paper investigates the effect of concentration and advertising on profitability in Iranian Industrial firms, with more than 9 employees. Dynamic panel data technique is used along with the data during the period 1374-1381 to study this issue. The results show that the concentrated industries have a higher profitability than the others. In addition, advertising has a positive effect on the profit of the Iranian industries.
Keywords
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