Payame Noor University Economic Growth and Development Research 2228-5954 5 17(2) 2015 12 22 Analyzing Challenges and Strategies for Business Improvement of Iranian Tea Industry Analyzing Challenges and Strategies for Business Improvement of Iranian Tea Industry 40 31 4666 FA Mohammad Hossein Karim Associate Professor, Kharazmi University, Tehran, Iran Saeid Farahani Fard Associate Professor , Qom University, Qom, Iran Nasrin Borji MA in Islamic economics Mohammad Reza Karimfar MSc in Strategic Management Ali Sardar Shahraki Ph.D. student in agricultural economics, University of Sistan and Baluchestan. Journal Article 2018 05 14 Despite of innumerable potentials of Iran Tea Industry (ITI) it could not stabilized its production, commerce and processing position in global tea industry. There exist more than 60000 families that involve with ITI, therefore codification of ITI strategy and appropriate structure of it, is vital subject to study. The current study has determined weakness, opportunity, threat and strength of tea industry. According to the researches, integrated supply chain management perspective is the most important problem of ITI. The main factor is correct evaluation of inputs in production processing. Research results imply that employment of young and skilled forces with appropriate organizational formation from general director to gate keeper and use of advanced technologies in Iran tea industry can create marketing and opportunities for optimum and sustainable exploitation of natural resources. This study expresses three factors of promotion in ITI: support structures, Governing the integrated management thinking and role of government in ITI supply chain Despite of innumerable potentials of Iran Tea Industry (ITI) it could not stabilized its production, commerce and processing position in global tea industry. There exist more than 60000 families that involve with ITI, therefore codification of ITI strategy and appropriate structure of it, is vital subject to study. The current study has determined weakness, opportunity, threat and strength of tea industry. According to the researches, integrated supply chain management perspective is the most important problem of ITI. The main factor is correct evaluation of inputs in production processing. Research results imply that employment of young and skilled forces with appropriate organizational formation from general director to gate keeper and use of advanced technologies in Iran tea industry can create marketing and opportunities for optimum and sustainable exploitation of natural resources. This study expresses three factors of promotion in ITI: support structures, Governing the integrated management thinking and role of government in ITI supply chain https://egdr.journals.pnu.ac.ir/article_4666_88c5f9653143e90e2d1f8c20da891f23.pdf